Copy Writing – Words of the heart
So the question to start with is ‘what is copywriting?’
Copywriting is different from writing news and editorial materials. It is the process of writing promotional texts. Copywriters are responsible for the copy of brochures, billboards, websites, emails, advertisements, catalogs, and more.
Copywriting is supposed to encourage readers to take action; to purchase, opt-in, or engage with a product, service, or company.
Therefore, copywriting is not about rigid texts, but words of the heart, that slip smoothly to the depth of consciousness to convince the recipient of the message. From our diverse experience as writers, media professionals, and content marketing experts, we recognize the boundary between consumer advertising texts and those that combine creativity with persuasion.
We are willing to provide samples of our work in this type of writing and do not hesitate to perform part of the job free of charge, as a proof of concept. Your brand deserves to reach its target audience, and your message deserves to enter their minds and hearts, and we are ready for that.
While generating copy isn’t difficult or expensive, creating outstanding content is harder than ever. It is a real challenge, and we at Katibook are up to it.